Turn Every A/B Test
Into Insights…
The Winners & The Losers
Our A/B Test Kit gives you the exact method and approach we use at PurpleFire to make every A/B test a goldmine of valuable data, giving the brands we work with win after win.
Make Your Tests Count
Get access to the methods and tools we use to learn what matters when it comes to turning real brands into real revenue producers.
Turn Every A/B Test
Into Insights…
The Winners & The Losers
Our A/B Test Kit gives you the exact method and approach we use at PurpleFire to make every A/B test a goldmine of valuable data, giving the brands we work with win after win.
Make Your Tests Count
Get access to the methods and tools we use to learn what matters when it comes to turning real brands into real revenue producers.
What’s Included in The Kit
1. Insight Source
Capture the signal that sparked the test. This is where you document real user behavior, data patterns, or friction points, not assumptions or opinions.
2. Test Hypothesis
Clearly outline what you’re changing, the outcome you expect, and the reasoning behind the test. A strong hypothesis keeps experiments focused and intentional.
3. Pre-Launch Checklist
A simple readiness check to ensure your test is properly set up before going live. This helps prevent wasted time, broken tracking, or misleading results.
4. Success Metrics
Define what success actually looks like. Track metrics tied to revenue and meaningful behavior, not surface-level numbers that don’t reflect impact.
5. Results and Learning
Break down what happened once the test ran. What moved the needle, what fell flat, and what insights you gained about your users.
6. Recommended Next Actions
Document the path forward. Decide whether to roll out the winning variant, iterate on the test, or feed new ideas into your CRO roadmap.
What’s Included in The Kit
1. Insight Source
Capture the signal that sparked the test. This is where you document real user behavior, data patterns, or friction points, not assumptions or opinions.
2. Test Hypothesis
Clearly outline what you’re changing, the outcome you expect, and the reasoning behind the test. A strong hypothesis keeps experiments focused and intentional.
3. Pre-Launch Checklist
A simple readiness check to ensure your test is properly set up before going live. This helps prevent wasted time, broken tracking, or misleading results.
4. Success Metrics
Define what success actually looks like. Track metrics tied to revenue and meaningful behavior, not surface-level numbers that don’t reflect impact.
5. Results and Learning
Break down what happened once the test ran. What moved the needle, what fell flat, and what insights you gained about your users.
6. Recommended Next Actions
Document the path forward. Decide whether to roll out the winning variant, iterate on the test, or feed new ideas into your CRO roadmap.
Copyright ©️ 2026 PurpleFire - All rights reserved.
Copyright ©️ 2026 PurpleFire - All rights reserved.
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